“The firebrand is the person who recognizes what is natural, what is organic, what is alive and vital in life... Being a firebrand is a way of raising temperatures and creating conflict, and turbulence ... The motive of the firebrand is not to attack or destroy others but to bring to light a basic truth, to take a stand … the firebrand chooses to be different when being different represents a truth, when being different guides the fulfillment of basic human values and actualization of one’s potentials” - Moustakas, Clark.